Two weeks ago One Million Moms, a conservative advocacy group that numbers nowhere near the millions and admits that its members are not necessarily moms, made a splash in the media with their opposition to the upcoming television series Lucifer because they thought it made the devil look too nice. Now the group, which should probably more accurately be named A Couple Thousand Crazy People, is at it again, expressing its outrage at an ad for Chobani yogurt that depicts a lesbian couple.
Scolds like the members of this group have a lot in common with the Poor Oppressed Christians, and likely sympathize with their cause. As I've mentioned previously, the idea that the mere existence of anything you disagree with somehow represents a mortal offense is pretty much the pinnacle of false victimhood. If you are really so offended by how someone else lives their life when they have nothing whatsoever to do with you, you really need to rethink your priorities.
Of course, that should more accurately read "its not-actual-army of not-necessarily-mom keyboard warriors," but I digress.
Despite the description given by these folks, the ad doesn't actually depict nudity, but rather implies it as shown in the screenshot above. The two women are shown lying around in bed, which is a totally normal couple thing to do, while one of them eats Chobani yogurt. That's the point - it looks totally normal. Which, according to this not-army of not-million not-moms, is apparently horrifying.
But I completely fail to understand how depicting same-sex couples in advertising is in any way a big deal. I suppose the group could be operating from the assumption that gays are trying to recruit them, but since we know sexual orientation is inborn that's one of the dumbest ideas ever. Besides, even if that were true, does it make any sense that straight folks would be "going gay" for the yogurt? Is it really that good?
Personally I see it as a sign of progress that couples who don't fit the standard opposite-sex model are making their way into the media. If this ad showed a man and a woman there would be nothing controversial about it, and straight couples still comprise the vast, overwhelming majority of couples on television. But same-sex couples also exist, so I see no reason that they should be shut out of positive portrayals.
Next thing you know, these crazies will be railing against gay yards.
Scolds like the members of this group have a lot in common with the Poor Oppressed Christians, and likely sympathize with their cause. As I've mentioned previously, the idea that the mere existence of anything you disagree with somehow represents a mortal offense is pretty much the pinnacle of false victimhood. If you are really so offended by how someone else lives their life when they have nothing whatsoever to do with you, you really need to rethink your priorities.
One Million Moms fumes that these dang lesbians and their horrifying yogurt are creating a new age Sodom and Gomorrah, right here on earth:
"Chobani should be ashamed of their latest commercial for attempting to normalize sin by featuring two women naked in bed together. The newest commercial for Chobani yogurt has two nude women in bed while one lovingly strokes the other’s foot. This commercial not only promotes same sex relationships by including two lesbians, but also same sex marriage because the two women wear matching wedding bands. The ad states, 'To Love this Life is to Live it Naturally.' There is nothing natural about homosexuality.
What does selling yogurt have to do with gay sex? Nothing at all, but Chobani wants to make the association. One Million Moms continues to stand up for Biblical truth, which is very clear in Romans 1:26-27 about this particular type of sexual perversion."
One Million Moms is asking its army of Mom Warriors to contact Chobani, “urging them to pull this inappropriate commercial immediately and remain neutral in the culture war. Also, let Chobani know that continuing to air this ad and offensive advertisements in the future will force your family to make the decision to no longer purchase Chobani products.”
Of course, that should more accurately read "its not-actual-army of not-necessarily-mom keyboard warriors," but I digress.
Despite the description given by these folks, the ad doesn't actually depict nudity, but rather implies it as shown in the screenshot above. The two women are shown lying around in bed, which is a totally normal couple thing to do, while one of them eats Chobani yogurt. That's the point - it looks totally normal. Which, according to this not-army of not-million not-moms, is apparently horrifying.
But I completely fail to understand how depicting same-sex couples in advertising is in any way a big deal. I suppose the group could be operating from the assumption that gays are trying to recruit them, but since we know sexual orientation is inborn that's one of the dumbest ideas ever. Besides, even if that were true, does it make any sense that straight folks would be "going gay" for the yogurt? Is it really that good?
Personally I see it as a sign of progress that couples who don't fit the standard opposite-sex model are making their way into the media. If this ad showed a man and a woman there would be nothing controversial about it, and straight couples still comprise the vast, overwhelming majority of couples on television. But same-sex couples also exist, so I see no reason that they should be shut out of positive portrayals.
Next thing you know, these crazies will be railing against gay yards.
Thanks for the heads up. I just send Chobani the following message through their online "contact me" page:
ReplyDelete"Just wanted to let you know that I completely support your wonderfully inclusive advertising and very much appreciate a diversity of positive depictions of loving adult relationships.
Rock on Chobani, you are on the right side of history!"