Slate has an article up today about the resurgence of occultism in popular culture. Or, more specifically, the resurgence of certain occult-related practices that don't go as far as doing actual magick. The author of the article calls these practices "the palatable occult." As I see it, this is a good start but it has a lot further to go before we are ever going to see magick itself go mainstream. I'd love to see that, of course, but my question is whether enough people are ever going to be ready for it to become a real mass movement.
What I find fascinating about this is that "palatable" here feels a lot like "ineffective." Not that there's anything wrong with Tarot or astrology, you understand - I use both all the time in my personal practice. Crystals too, at least when I'm making talismans and the like. But the thing is, I have magical operations posted here, on this blog, that really work. I don't mean they kind of work, like doing casual Tarot readings and checking out horoscope websites. The Enochian magick in my published books really works too. And for the whole time I've been putting this stuff out, it's been a struggle to get people to pay any attention to it.
“New Age,” as ye old boomers called it in the ’70s, has come back in a major way this decade, shedding its corny rep for well-designed apps and sleek websites. What once was considered fringe or weird or from another era—talking about astrological charts on a first date, getting your aura read with friends, sound baths—is now kind of just regular among millennials (at least according to various market research firms who track the spiritual industry, one pegging the “mystical-services market” as a $2.2 billion industry). I call it “the palatable occult.”
My first genuine experience with the palatable occult didn’t happen until 2017. Several of my friends were already occult curious or occult serious, and I had smelled my fair share of ancient burning wood, held crystals at friends’ homes, and got a tarot reading from a guy I dated briefly. (I pulled the “death” card, which he quickly explained didn’t mean I was going to croak but was a metaphor for transition.) I remained cynical. The trend seemed silly and manufactured, a distraction from the all-consuming Trump-era resistance, and the result of a nefarious and ascendant wellness industry that just wanted to take my money.
What I find fascinating about this is that "palatable" here feels a lot like "ineffective." Not that there's anything wrong with Tarot or astrology, you understand - I use both all the time in my personal practice. Crystals too, at least when I'm making talismans and the like. But the thing is, I have magical operations posted here, on this blog, that really work. I don't mean they kind of work, like doing casual Tarot readings and checking out horoscope websites. The Enochian magick in my published books really works too. And for the whole time I've been putting this stuff out, it's been a struggle to get people to pay any attention to it.