Charlie Went Viral Because Marketing

CHARLIE CHARLIE CHALLENGE

THE CHARLIE CHARLIE CHALLENGE IS DANGEROUS.Do NOT attempt it. I'm lucky to be alive. PLEASE LIKE & SHARE TO ENSURE NO ONE ELSE GETS HURT

Posted by HowToBasic on Tuesday, June 2, 2015

Last week the "Charlie Challenge" seemed to materialize out of nowhere. Up until then it had been a relatively obscure teen party game that originated in Mexico, sort of like Ouija without the board. But according to Uproxx, some filmmaker decided to incorporate it into a horror movie and organized the "Challenge" as a viral marketing campaign.

We’ve already written about stupid social media trend #CharlieCharlieChallenge, in which stupid teenagers use stupid pencils like a stupid Ouija board based on a stupid casually-racist rumor about a “Mexican demon” named “Charlie,” because that’s a reasonable name for a Mexican demon who likes pencils.

Anyway, it was a stupid marketing campaign.

Everything is terrible.

As the video above shows, this Charlie Charlie thing comes from a scene in The Gallows, a horror movie I will say no more about, other than it filmed before this challenge started, they’re obviously behind the social media trend, and we still aren’t going to look up when this movie is in theaters or what it’s about. I feel dumber just for noticing this all existed in the first place.

So apparently this was all about a movie, but aside from the video I posted above nobody seems to be asking the question they should be asking:

Is Charlie Sheen in this movie, and if he isn't, why not?

Because if he were in the movie, I expect that it would be completely batshit insane, and that would totally move those tickets. Watching that pencil move from No to Yes, and then from Yes to WINNER WINNER SHEEN DINNER would be totally worth the price of admission.

The Vatican Warlock Assassin could not be reached for comment.