I am pretty late to the party on this story, which actually took place January of last year. Self-help author James Arthur Ray passed away on that date at the age of 67. Ray was famous for being convicted of negligent homicide for three deaths that occurred at a "sweat lodge" retreat that he ran - and charged students big money to attend. I covered that story here on Augoeides back when Ray was found guilty in 2011. Ray would go on to serve two years in prison and resume his self-help industry career.
The sweat lodge deaths occurred after dozens of people traveled to a scenic retreat just outside Sedona in October 2009 for Ray’s five-day “Spiritual Warrior” event. The sweat lodge was the culminating event, touted as “hellacious hot” and a chance for participants to have powerful breakthroughs. Two people — 38-year-old Kirby Brown of Westtown, New York, and 40-year-old James Shore of Milwaukee — died inside the sweat lodge and 18 others were injured. Another person, Liz Neuman, 49, of Prior Lake, Minnesota, fell into a coma and died after more than a week in the hospital.
At trial, prosecutors said Ray ratcheted up the heat to dangerous levels, ignored pleas for help, and watched as overcome participants were dragged out of the sweat lodge. A jury acquitted Ray of more serious manslaughter charges and convicted him of three counts of negligent homicide, for which he served concurrent sentences for the deaths. He was released in July 2013. Ray had acknowledged that he was responsible for the deaths but offered no excuses for his lack of action as the chaos unfolded at the sweat lodge.
After leaving prison, Ray remained active in the self-help industry. He frequently posted videos on social media of himself and his wife, Bersabeh Ray, offering advice. The couple also hosted a podcast, Modern Alchemy, and maintained a website where Ray offered one-on-one video sessions up to 90 minutes for $2,500.
I also recall seeing footage of Ray in a documentary on the self-help industry, pitching his trainings to audiences for the low, low price of $45,000.00 - with financing in the back. Knowing Ray's history, it amazed me that he was back to grifting so hard. His basic pitch was that he had lost everything and made it back again, so he was the guy anyone looking to succeed should study with. When he "lost everything" because he killed three people.





